Work

Sites built around the business

Every kind of business has one thing its customers need fast. I design the whole site around that.

About these projects

A note on these projects: they're design concepts for fictional businesses, so you can see the quality of my work before I have client sites to show. Each one is clearly labeled as a concept on the live site. Your site will be designed around your business, not copied from these.

The Copper Loon home page on a phone: hours status, headline, call-to-reserve button and a lake-at-dusk illustration.
RestaurantDesign concept

The Copper Loon Supper Club

A family supper club on a lake near Crosslake, open since 1962 (fictional).

What a restaurant's customers want

"Are they open tonight? What's on the menu? Can I get a table Friday?" That's the whole job of the site, in that order.

What I built

  • A live "Open now / Opens Friday at 4" badge that switches between summer and winter hours on its own
  • A real-text menu (not a PDF) that's easy to read on a phone, with gluten-free and vegetarian tags
  • Weekly specials that highlight tonight's, and that the owner updates with a quick message to me
  • A private events page with an inquiry form
  • A tap-to-reserve button that stays on screen on phones
Lindqvist Heating & Air home page on a phone: the headline "No heat? Know the price before we start", a call button and a yellow carbon-copy price ticket.
HVACDesign concept

Lindqvist Heating & Air

A family heating and cooling company in Madison, WI (fictional).

What an HVAC company's customers want

When the furnace quits in January, people want a phone number and an honest price. Fast.

What I built

  • A "Your copy" concept built around a yellow carbon-copy price ticket, like the one the tech hands you
  • Call buttons everywhere, with emergency info in red only where it matters
  • Clear service pages and a simple request-service form
  • Custom illustrations instead of stock photos

Measured, not just pretty

Google's own PageSpeed test grades sites from 0 to 100, and Mozilla's Observatory grades website security. These are the real results for both of my sample sites, tested on a phone in November 2026.

  • 100Performance (Google)
  • 100Accessibility (Google)
  • 100Best practices (Google)
  • A+Security (Mozilla Observatory)

Samples are deliberately hidden from Google search so they're never mistaken for real businesses. That's why their search score isn't shown. Client sites are fully set up for Google.

Want to see one for your business?

I'll build your homepage first, free. No pressure.